A FIELD MANUAL FOR CREATING FRAGRANCES THAT SUCCEED IN TODAY’S COMPETITIVE BEAUTY LANDSCAPE
Fragrance is both art and science - and behind every successful scent lies structure, knowledge, and proven tools. TOPNOTE is the first professional guide that takes you behind the curtain of the perfume industry. From working with leading perfumers and fragrance houses to understanding compliance, consumer testing, and sustainability, this book is your roadmap to creating a fragrance that lasts.
​MARKET RESEARCH TOOLS AND FINE FRAGRANCE DATA
From Europe to the USA, the Middle East and China, the book provides structured market insights, consumer research tools, and fine fragrance data. This knowledge helps professionals understand trends, position brands effectively, and make decisions grounded in facts.
PROCESS FROM SAMPLE TO FINISHED PRODUCT
TOPNOTE guides you through the entire creation process: from briefing and evaluation to the industrial scale-up. With clear explanations of compliance standards, fragrance safety, and sustainable practices, it equips you to launch products that meet today’s regulatory expectations.
PROFILES OF THE WORLD'S TOP PERFUMERS
Gain unique insights into the creative minds shaping today’s fragrance industry. TOPNOTE presents 50 leading perfumers with their approaches, philosophies, and success stories offering inspiration and practical learnings for anyone developing fragrances.
TESTIMONIALS
Michael Edwards
Founding Editor of Fragrances of the World
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If there were just one textbook I would recommend to any fragrance marketing executive or perfumery student looking for advice on how best to develop a successful fragrance, this is it.
Silvio Denz
Chairman & CEO Lalique Group
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Topnote is an essential guide for anyone in the fragrance business. Clear, concise, and full of valuable market data and real-world know-how; it helps to avoid costly mistakes.
Roland Kohl
Chairman of the Advisory Board
Cura Cosmetics Group
Topnote is a must-read for professionals and newcomers to the fascinating world of perfumery. Marc offers pertinent background information and clear guidance for developing perfumes.